Saturated. That's how I feel the football boots market is at the moment. There are many players in the market at the moment and here's a list at the top of my head (in alphabetical order):
- adidas
- Asics
- Diadora
- Joma
- Kelme
- Lotto
- Mizuno
- Nike
- Umbro
- Under Armour
- Pantofola D'Oro
- Pele Sports
- Penalty
- Puma
- Svolme
- Topper
- Warrior
- Zygo Sports
The competition is still increasing with the breakthrough of newer brands from America especially but instead of lowering the prices of the boots, the prices continue to soar as the big brands constantly try to outdo each other using different materials, technologies, designs and collaborations.
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